Much more than just a sports sponsorship

From DIA we started to consider the possibility of going further in the collaboration agreement with the Federation and its team that both entities uphold since 2014, we did not suspect for one moment the warm welcome and the excitement that female basketball in this country had in it. We were aware of the difficult path that the players and technical staff have to give voice to basketball, a sport with such a large fan base, and the desire to fight for the visibility of a sport that is not yet where it deserves in terms of media coverage. But there is different between what we are told and what can actually be experienced. And, indeed, excitement cannot be broadcasted, it needs to be experienced.

We have met with a group of people whose values define and promote us as a company. Respect, team work and, above all, the desire to excel, have made us look upon the DIA Basketball League as a benchmark. This is the first sports sponsorship agreement that the company signs in its more than 35 years of history. And the experience is as good as it gets. Continue reading Much more than just a sports sponsorship

Running against child poverty. Would you join us?

The fight against child poverty requires determination and firm actions. Therefore, in our company we believe that only by playing a leading role in this battle and adding our efforts and synergies can this difficult challenge be tackled.

DIA Group organizes the first ‘Solidarity Race against Child Poverty’, to be held on November 26 in the Alamillo Park in Seville, in support of the NGO Save the Children. This family, social and sports event, aimed at people of all ages, aims to raise funds for those projects the NGO carries out to support the care of children living in poverty in the capital of Andalusia.

This action, in which, in addition to these two entities, also has the participation of Andalusia’s Local Government, the City of Seville and the company Jolca, is part of the Alliance against Child Poverty in Andalusia, launched in June 2015 and was joined by the autonomous administration and thirty-one entities and organizations of the Andalusian civil society. Its goal is to offset the effects of the crisis and the exclusion and child poverty in Andalusia. Continue reading Running against child poverty. Would you join us?

Dismantling myths

In a complex world where so many economic, technological, and human factors are involved, we often hear about the strong or weak party in a negotiation, a chain, or a production system. Nevertheless, reducing the complexity of processes to a mere adjective does not make things simpler, nor does it help improve the efficiency of such chains or processes.

It is also common to hear about fair or unfair relations between the parties. If we draw from a concept of justice, in which it is defined as a moral principle that encourages individuals to act and judge in a spirit of respect for truth and of giving people what they deserve, the question becomes even more awkward, as there are many parties, and many truths. Who knows what each person deserves when in twenty-one centuries of history human beings have never reached agreement on this point, nor on many others.

In the agri-food sector, various parties are involved, including suppliers (agri-food, logistics, technology and service companies, etc.), consumers, the primary sector, regulators, competitors, shareholders and employees, among others.

Establishing, in a general manner, who is the strong or weak party should be no simple task. However, there is one axiom that recurs constantly and persistently: the primary sector is the weakest link. Thanks to this axiom, the primary sector continues to receive considerable direct and indirect aid that other parts of the chain do not enjoy. Continue reading Dismantling myths

For an intelligent regulation to benefit everyone

We often wonder ask ourselves about the relationship between companies and public powers. It tends to be a complex relationship, given that decisions made in the political sphere can influence the economic activity of the private sector through the drafting of laws.

At the DIA Group, we have always considered that the relationship between Government and companies can only be understood as one of collaboration. Regulating without having knowledge of a market is a risk that no legislator should be allowed to take. Continue reading For an intelligent regulation to benefit everyone

Threats to free market in the Spanish Retail sector

It isn’t easy to hit the ground running with a product that is as accessible and necessary for everyone as food is. Opinions, accusations, and contradicting messages are frequent and cover a number of different topics. When quantitative analyses are performed, such as those conducted by communications departments, where headlines are quantified and feelings about them are analyzed, readers can begin to think that ours is an industry of near-criminals. When prices increase, it is the fault of the distribution industry; when prices decrease, distribution is selling at a loss. Doesn’t everyone understand?

These and other nonsensical arguments make it necessary to take these articles with a grain of salt. Some variables are constant and some examples occur day after day.

In the last few months, we have seen accusations about selling at a loss, whether aimed at the distribution industry or directly at DIA, in the media; three accusations have materialized into 116 points of impact in the media. If we take the total of all points of impact throughout the year on this topic, you might conclude that we are not a company but rather an NGO. The question is really not what we sell at a loss, but what we actually earn on some of our sales. This is certainly an industry with very tight margins and complex management processes, and the importance of controlling costs is crucial, but we can clearly see that if everything is sold at a loss, the company can’t record any earnings. Continue reading Threats to free market in the Spanish Retail sector

Who regulates the food we throw away straight from the fridge?

Distribution is undoubtedly the display window of the mass consumption business in all parts of the world. A display window that we frequently tend to look at and, in some cases, to blame when an issue arises related to food and its derivative products, forgetting that it is only the last link of a chain with many players, including of course distribution itself. A recurring example in this regard is the food waste issue, which inevitably leads the public to look towards their closest supermarket. This is why it is important to clarify some relevant figures.

In mass distribution, the margins are so tight that food waste becomes a matter of survival. The more food waste a supermarket generates the bigger the dent in the balance sheet. More spending on purchases and less revenue on sales. As simple as that. Therefore, it should not be surprising that this industry, according to figures from the European Commission, represents only 5% of food waste in Europe, far from the 14% from the hotel industry, 29% from the primary sector industry and 53% from households. “Food waste: the problem in the EU in numbers” Precisely this last point, that of consumers, should be the most important one in the face of a supposed future regulation related to waste. Continue reading Who regulates the food we throw away straight from the fridge?

Who really cares about the consumer?

You often read of the use that distribution makes of neuromarketing (applying neuroscience technology to marketing to learn and understand the attention levels that people display to different stimuli) and of how this is done in order to monitor the purchasing intent of consumers, to the extent of proving on more than one occasion that the consumer does not display a pattern of presumably rational behavior.

We are not about to deny here that studying the behavior of consumers and attempting to satisfy their demands is a key feature of this business. This is why we constantly and increasingly maintain contact, ask questions (nine million surveys in 2016) and make every effort to study new ways to approach consumers. We are also not about to deny that we hope to sell more by doing this; selling is the basis of any business, not just ours. We increase our product selection, offer the best quality to price ratio, improve our stores and make all manner of other efforts to sell more and get closer to our customers. An endless variety of initiatives, some more on target, others decidedly less so. The customer will tell us, because one thing is certain: if the customer says no, we don’t sell it. Continue reading Who really cares about the consumer?

DIA acknowledges the effort and commitment of its franchisees

For the fourth consecutive year, DIA Group has recognised the work and commitment of its franchisees. To highlight that effort, the company held the DIA Group Franchisee Awards for yet another year. Said awards acknowledge the drive and commitment of these entrepreneurs to strengthen the company’s most important values through a business model that has become, over time, one of the main driving forces behind our success.

Since the first franchise opened in 1989, the company has been working over 28 years to become the Spanish company with most franchises in the world – as well as the third ranking franchise on the European level in the food sector.

The awards ceremony was held in the Teatro Real (Royal Theatre) and it brought together the winners of the different categories. Continue reading DIA acknowledges the effort and commitment of its franchisees

DIA´s solidarity snacks arrive in Extremadura

Since its creation in the year 2012, DIA’s Corporate Social Responsibility policy has fought, amongst other things, for access to food for disadvantaged or vulnerable collectives – with special emphasis being placed on children. DIA Group has extended its charitable work, taking the delivery of a midday snack to the entire Autonomous Community of Extremadura in order to serve a hundred children at risk of social exclusion. During this school year and the next one, more than 8,000 snacks will be handed out alongside the Red Cross in Galicia and Extremadura. Continue reading DIA´s solidarity snacks arrive in Extremadura

Why will it cost up to 50% more to buy a milkshake or juice?

From May 1, anyone who goes into a supermarket in Catalonia and decides to buy a milkshake, juice, sports drink or sugary soft drink will see their out-of-pocket cost increase by up to 50% on many of these products. The reason for this is that the Catalan government has given the green light to a new tax on these beverages, through a decree law which specifies that manufacturing and distribution companies are obliged to pass this fee on to consumers, adding a charge which, in some cases, may double the final price.

This tax rate will specifically apply to categories of bottled sugary beverages such as soft drinks or sodas, fruit nectar and fruit juices, sports drinks, tea and coffee, energy drinks, sweetened milks, alternative milk drinks, milkshakes and milk drinks containing fruit juice, vegetable juices and flavored water. Continue reading Why will it cost up to 50% more to buy a milkshake or juice?