In mass distribution, the margins are so tight that food waste becomes a matter of survival. The more food waste a supermarket generates the bigger the dent in the balance sheet. More spending on purchases and less revenue on sales. As simple as that. Therefore, it should not be surprising that this industry, according to figures from the European Commission, represents only 5% of food waste in Europe, far from the 14% from the hotel industry, 29% from the primary sector industry and 53% from households. “Food waste: the problem in the EU in numbers” Precisely this last point, that of consumers, should be the most important one in the face of a supposed future regulation related to waste.