El humor es algo muy serio

Quiet! There is a clown in the room (a bit of a joke)

This is the story of an infection, but a positive infection. Several years ago, the Theodora Foundation expressed to the DIA Group its eagerness to complete a project and a way of doing things that broke with the established pattern. It was the not easy task of changing attitudes to the different diseases that cause thousands of children to go into hospitals throughout Spain, and how to make their stay more enjoyable. And unsurprisingly, the DIA Group became infected.

The idea was simple. The Theodora Foundation believed that not only does medicine help children feel better, but also believed that emotional support was a key feature of the healing process. The use of humour as an element of humanisation would become increasingly important in the hospital environment within this project, with physical, emotional and psychological health being considered equally important. And they did this with their famous Smile Doctors. These friendly characters, artists accustomed to working in the field of childhood or teenagers, individually visit their small patients from room to room to open up a window of fresh air so as to clear the tedium and concern usually brought on by a stay in hospital. The Smile Doctors accompany children and teenagers and their families before and after surgical operations in order to reduce the physical and emotional stress that occurs during this process.

But with this infection, the DIA Group wanted to go further and mutate the solidarity virus that had been transmitted by Theodora Foundation into something even bigger. So, it proposed the creation of an initiative to help strengthen ties between the children of its employees, its customers, and children and teenagers in hospital, and to help the latter directly. That is how the ´Have a good day´ creative competition began, a campaign through which to reward the creativity of thousands of children throughout Spain with a challenge: to turn each drawing received into a visit by the Smile Doctors and to improve all their time spent in hospital through humour, hope and art.

There was no lack of motivation. From the moment we wake up in the morning and until we go to sleep, every day, a lot of things happen that make us smile. Some of them are very small, insignificant, and yet they make us have a good day! Wherever we are, whatever we are doing and no matter what happens, there is always a reason to be hopeful and happy. What´s more, when we smile we can infect others. So, with this new virus, the idea was to create an invisible chain of happiness that crossed walls, buildings, borders and entire cities. And it worked: more than 4000 participants from all over Spain explained through drawings what a good day was for them and improved the days of many who were in hospital.

And the infection continued to spread and the involvement of the participants was such that before designing the second edition of this competition, the participants of the first one were already asking about the launch dates of this new version. And both DIA and the Theodora Foundation picked up the gauntlet, so much so that until next November 20, and coinciding with International Children’s Day, this new celebration of creative solidarity is being launched, and drawings have already begun to be received. Once again, participation in this drawing competition is open to children and young people from 3 to 17 years old. If you want your children to be part of this friendly activity, you can let us know through the following link about how to participate and send us your drawing.


It’s time to sharpen the coloured pencils and fight boredom. Not only that of the artists who will portray through illustrations their concept of what a good day is, but also that of thousands of children who, because of circumstances, spend their days inside a hospital. With your help, we will continue to spread infections with the virus of joy.

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